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    • NSSF’s Man on the Floor — 2017 SHOT Show Day #2
      Okay, the initial shock and awe has worn off, you may or may not have figured out the numbering system and the staff that directs foot traffic knows you on a first name basis. Welcome to the 2017 SHOT Show Day No. 2!

      I’d like to discuss trends today and get a feel for what those on the floor—or in the trenches—are seeing. I waited, wisely I hope, until the coffee had kicked in and all of us were semi-focused before I started to ask any questions.

      Kevin McCartney of Southwest Iola Firearms was visiting the show and shopping diligently for CCW/home defense firearms. McCartney, a long-time retailer, listens to the demands of his customers and plans his show accordingly. This year he found the latest trends pointing toward a deviation from the traditional AR/AK style guns and toward the pistol-caliber carbines.

      “They simply make more sense as a home-defense weapon,” McCartney stated.

      Jim French, a veteran retailer, told us he was seeing increased interest in long-range precision guns. “There is more interest in the guns that can dot an ‘i’ at 500 yards,” he said.

      These sentiments were echoed by Owens Ordinance Tool & Machinery’s Marc Nelson, who said, “Premium long-range rifles and optics are the next big thing.”

      Scott Chamberlain of Sons of Liberty Gun Works feels the MSR and handgun markets will continue to dominate. Chamberlain, hailing from Australia but recently relocated to Texas, explained that an AR platform, if made with function in mind foremost, is one of the most desirable firearms on the scene.

      “I’m not talking about flashy colors and stuff like that,” he said. “I’m talking about rock-solid performance, the kind of performance that law enforcement demands. Keep it simple and it will sell.”

      Though the floors were crowded, everyone seemed truly happy with the show and glad to be here. All of the people I spoke with indicated the Event Staff were both courteous and helpful, and all planned to attend next year. With the show now at the halfway mark, I think that’s a pretty good indicator that the last two days will be just as positive.

      Philip P. Massaro is a freelance writer and owner of Massaro Ballistics Laboratory, a custom reloading company. He is also the author of several books under the Gun Digest brand, including Handloaders Digest and Understanding Ballistics: a Complete Guide to Bullet Selection.

      The post NSSF’s Man on the Floor — 2017 SHOT Show Day #2 appeared first on NSSF SHOT Show 2017.
      Okay, the initial shock and awe has worn off, you may or may not have figured out the numbering system and the staff that directs foot traffic knows you on a first name basis. Welcome to the 2017 SHOT Show Day No. 2!

      I’d like to discuss trends today and get a feel for what those on the floor—or in the trenches—are seeing. I waited, wisely I hope, until the coffee had kicked in and all of us were semi-focused before I started to ask any questions.

      Kevin McCartney of ... See more
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    • VIDEO: 2017 Grits Gresham Shooting Sports Communicator Award – Ashley Hlebinsky
      Cody Firearms Museum Curator Ashley Hlebinsky of the Buffalo Bill Center of the West has been awarded the Professional Outdoor Media Association’s (POMA) and the National Shooting Sports Foundation’s (NSSF) annual Grits Gresham Shooting Sports Communicator Award for 2017. The prestigious honor recognizes achievements in communications in the areas of responsible firearms use, the shooting sports, and hunting. Hlebinsky accepted the award Tuesday, January 18 during the 2017 Shooting, Hunting and Outdoor Trade Show (SHOT Show®) State of the Industry Dinner in Las Vegas.

      The post VIDEO: 2017 Grits Gresham Shooting Sports Communicator Award – Ashley Hlebinsky appeared first on NSSF SHOT Show 2017.
      Cody Firearms Museum Curator Ashley Hlebinsky of the Buffalo Bill Center of the West has been awarded the Professional Outdoor Media Association’s (POMA) and the National Shooting Sports Foundation’s (NSSF) annual Grits Gresham Shooting Sports Communicator Award for 2017. The prestigious honor recognizes achievements in communications in the areas of responsible firearms use, the shooting sports, and hunting. Hlebinsky accepted the award Tuesday, January 18 during the 2017 Shooting, Hunting ... See more
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    • Great Day at the Range for Media, Buyers
      By all accounts, the 2017 Industry Day at the Range was an enormous success. More than 200 exhibitors registered to display their wares, a record for the event, which is attended by more than 1,500 invited members of the outdoor press and selected buyers. Reviews from those attending pointed to this being one of the smoothest-run events they’ve experienced, with efficient access to and from the range, a list of vendors and products to suit every need and ample ammunition to expend.

      Held at the Boulder Rifle and Pistol Club in Boulder City, about 25 miles from the center of Las Vegas, Industry Day at the Range allows hands-on, first-look opportunities at the firearms, ammunition, optics, trucks and other outdoor recreational vehicles, airguns, knives and a wide variety of accessories making their debut at the SHOT Show. Attendees annually expend more than a half-million rounds of ammunition testing firearms being introduced to retailer shelves in the coming months.

      Industry Day at the Range takes place annually on the Monday preceding the annual SHOT Show in Las Vegas. NSSF is the title sponsor of the event. For more information, visit www.shotshowrangeday.com.

      The post Great Day at the Range for Media, Buyers appeared first on NSSF SHOT Show 2017.
      By all accounts, the 2017 Industry Day at the Range was an enormous success. More than 200 exhibitors registered to display their wares, a record for the event, which is attended by more than 1,500 invited members of the outdoor press and selected buyers. Reviews from those attending pointed to this being one of the smoothest-run events they’ve experienced, with efficient access to and from the range, a list of vendors and products to suit every need and ample ammunition to ... See more
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    • NSSF’s Man on the Floor: Day 1 at SHOT Show
      Hello, all, and welcome to the 2017 SHOT Show! I’m Phil Massaro, the NSSF’s Man on the Floor, and I’m here chatting with folks to get a feel for how the show is treating them. I’ve had the opportunity to sit down with a good cross-section of attendees and get a legitimate feel for how they view the SHOT Show. The results are encouraging.

      Gary Foster from Kelly Enterprises, LLC, is here to procure some concealed carry handguns for his business, and while it’s his first time attending this show, he was highly impressed with the organizational qualities of the show.

      “Everyone here has been more than helpful in assisting me with both direction to the booths I’m looking for and the other necessities of the show,” Foster related. “While we deal with mostly online firearms sales, it is wonderful to meet the company representatives and distributors in person; it adds a new dimension to my business.”

      SHOT Show veteran and NSSF Member James Binder—who is with Low Signature Solutions and has attended every SHOT show since 1984, with the exception of 2002 while he was undergoing chemotherapy—gave a rousing thumbs up to the Las Vegas setting.

      “I’ve been to SHOT in many different locations—New Orleans, Orlando, Atlanta—but I like Las Vegas over all of the others. My wife makes me an Excel spreadsheet with all of the booth numbers of the exhibitors I want to see and it makes my trip a pleasure.” Binder, whose goal is to purchase long guns, handguns, optics and suppressors for his company, found the staff to be courteous and friendly and more than willing to assist him.

      Emma Jenks, representing the Dutchess County Long Rifles (a proponent of the 4-H Shooting Sports in upstate New York), was a first-time attendee who was awed by the sheer magnitude of the SHOT Show.

      “The volume of exhibitors and merchandise is a bit overwhelming. I’ve never seen this much stuff under one roof.”

      Jenks, who specializes in training the youth of her area in the shooting sports, is excited with the number of exhibitors willing to help her non-profit organization.

      “Our youth group of shooters is slightly more than half female,” Jenks told me, “and engaging the younger kids in the shooting sports is a wonderful thing.” She was more than pleased with all the training aids available to her students.

      When asked what else she liked about the show, she told me, “The SHOT Show app for my iPhone has been very helpful. I can easily find anything I need with the push of a button.”

      Richard and Lisa MacLeod, owners of Recon Defense, were also in attendance on Tuesday. Hailing from New York State, where some of the most stringent gun laws have been imposed, the MacLeods were interested in New York-compliant modern sporting rifles, as well as other firearms that will assist them in their training classes.

      “We’ve been to some large shows before, but never anything on the scale of this,” Lisa said. “This is a whole new level. But in spite of the huge crowd, the exhibitors we needed to find were easily located, and we are very impressed with the courtesy of the staff.”

      When I asked Rick about the diversity of a show this large, he responded “I’ve met people that I’ve wanted to meet for a long time and found the items that I’ve only seen in print. Having the ability to hold a firearm or to have a face-to-face conversation with a colleague in the industry is priceless to me.”

      It seems as though Day No. 1 was a major success, and I’m looking forward to more of the same from Wednesday. Stay tuned!

      Philip P. Massaro is a freelance writer and owner of Massaro Ballistics Laboratory, a custom reloading company. He is also the author of several books under the Gun Digest brand, including Handloaders Digest and Understanding Ballistics: a Complete Guide to Bullet Selection.

      The post NSSF’s Man on the Floor: Day 1 at SHOT Show appeared first on NSSF SHOT Show 2017.
      Hello, all, and welcome to the 2017 SHOT Show! I’m Phil Massaro, the NSSF’s Man on the Floor, and I’m here chatting with folks to get a feel for how the show is treating them. I’ve had the opportunity to sit down with a good cross-section of attendees and get a legitimate feel for how they view the SHOT Show. The results are encouraging.

      Gary Foster from Kelly Enterprises, LLC, is here to procure some concealed carry handguns for his business, and while it’s his first time ... See more
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    • New SHOT Show Supplier Showcase a Huge Success
      The 2017 SHOT Show Supplier Showcase enjoyed astounding success in its debut with a crowd of nearly 3,000 CEOs, procurement specialists, engineers and others in the firearms manufacturing world meeting with more than 260 OEM suppliers to network and explore opportunities for advancement.

      Held Monday, the day before the 2017 SHOT Show opened, the Supplier Showcase was designed to enhance the connections between the firearms industry’s manufacturers and those third-party suppliers of extrusions, fabrication processes, fabrics, machinery, metal, plastics, software, logistical support and tools.

      “We saw a huge interest from suppliers in participating in this event. Exhibit space sold out immediately. Between the turnout of nearly 3,000 attendees and the excitement throughout the day from everyone, this first Supplier Showcase was nothing short of outstanding and we’re already making plans to continue it next year,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer.

      The 2017 SHOT Show is a trade-only event for members of the firearms industry. More than 1,600 exhibitors grace the main show floor, with 100 exhibitors new to the industry showing their products in the NEXT Pavilion. Owned and operated by the National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, the SHOT Show is the largest trade show of its kind in the world. For more information, visit shotshow.org.

      The post New SHOT Show Supplier Showcase a Huge Success appeared first on NSSF SHOT Show 2017.
      The 2017 SHOT Show Supplier Showcase enjoyed astounding success in its debut with a crowd of nearly 3,000 CEOs, procurement specialists, engineers and others in the firearms manufacturing world meeting with more than 260 OEM suppliers to network and explore opportunities for advancement.

      Held Monday, the day before the 2017 SHOT Show opened, the Supplier Showcase was designed to enhance the connections between the firearms industry’s manufacturers and those third-party suppliers of ... See more
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    • Nation’s Largest Suicide Prevention Organization and the Firearms Industry Trade Association Join Forces, Launch New Education Program to Potentially Save Thousands of Lives
      This Unprecedented Program Supports the American Foundation for Suicide Prevention’s Project 2025 Goal to Reduce the Annual Suicide Rate 20 Percent by 2025

      Click to enlarge

      Of all firearms-related deaths in the U.S. in 2015, almost two-thirds were suicide deaths, according to the 2015 Fatal Injury Report, Center for Disease Control and Prevention. To help stem this tragic loss of life, the American Foundation for Suicide Prevention (AFSP) and the National Shooting Sports Foundation (NSSF) today announced at the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas a partnership to launch a new firearms and suicide prevention education program nationwide in 2017.

      The program brings together AFSP community-based Chapters and NSSF-member organizations, including firearms retailers and range owners across the country, to educate the gun-owning community about suicide, warning signs, risk factors and the importance of securely storing firearms to help prevent access in times of distress. A pilot of this program has been ongoing in four states since August 2016.

      “Of all suicide deaths in our nation, nearly 50 percent are by firearm. By increasing public education of firearms and suicide prevention, and by encouraging the use of safe storage options and thus reducing access to lethal means, we give suicidal individuals something they desperately need: time. Time for the intense suicidal risk to diminish and time for someone to intervene with mental health support and resources,” said Dr. Christine Moutier, AFSP’s Chief Medical Officer at a press conference today at the SHOT Show in Las Vegas, the largest trade show in the world for professionals involved with the shooting sports, hunting and law enforcement industries. “Research has shown that separating suicidal individuals from a variety of lethal means can prevent suicide.”

      Firearms retailers and range owners are in a unique position to help disseminate mental health and suicide prevention education materials, and safe storage options to those who frequent their stores. With these public education resources, the firearms-owning community can help spread the word to those who may be concerned about a friend or family member who may be at risk, and who may have access to a firearm.

      “Our partnership with AFSP allows us to expand our decades-long firearms safety efforts to include suicide prevention education,” said Steve Sanetti, NSSF’s President and CEO. “As the industry’s trade association with more than 12,000 members, we want to help. By making gun owners and the public more aware of suicide and responsible firearm storage, we are confident that we will help save lives.”

      The firearms and suicide prevention program is an expansion of a pilot that began last August, in four states including Alabama, Kentucky, Missouri, and New Mexico. In these four states, relationships between AFSP Chapter volunteers and local shooting range owners, firearms retail stores and gun show vendors shared resources on recognizing the risks and warning signs of suicide and ways of reaching out to those who may be struggling, including:

      - Talk Saves Lives: Firearms and Suicide Prevention, a community-based presentation that provides an overview and understanding of mental health and suicide, and the benefits of connecting with those who may be struggling.
      - Firearms and Suicide Prevention, a new brochure which includes sections on safe storage options, statistics about suicide, how to recognize the risks and warning signs of suicide, how to reach out to someone when you’re worried about them, and where to go for further resources.
      - Firearms and Suicide Prevention: Facilitator’s Guide for AFSP volunteers involved in the program who need instructional information on leading community-based programs.
      - A new webpage which will showcase an overview of the firearms and suicide prevention program and the latest news. The organizations are currently creating a short training video on how to have a caring conversation with someone who may be suicidal, which will be featured on the webpage, and is due to be released in spring 2017.
      “When I first heard about this partnership I was really encouraged. Working with experts in the field, we have been trying to teach gun owners about suicide prevention on a local level for a while – and so far it’s been a bootstrap effort, recruiting one firearms retailer at a time. But by expanding the education and suicide prevention program nationally, we will have a much easier time convincing retailers to get involved because NSSF is a name they trust,” said Dick Abramson, President and CEO of the Centennial Gun Club in Colorado. “At a weekly ladies’ night we hold at the Centennial Gun Club, we have already brought in a suicide prevention expert to speak on this topic. The questions asked were insightful and the audience was extremely interested. So we know there is a real thirst in the community for this kind of education.”

      The post Nation’s Largest Suicide Prevention Organization and the Firearms Industry Trade Association Join Forces, Launch New Education Program to Potentially Save Thousands of Lives appeared first on NSSF SHOT Show 2017.
      This Unprecedented Program Supports the American Foundation for Suicide Prevention’s Project 2025 Goal to Reduce the Annual Suicide Rate 20 Percent by 2025

      Click to enlarge

      Of all firearms-related deaths in the U.S. in 2015, almost two-thirds were suicide deaths, according to the 2015 Fatal Injury Report, Center for Disease Control and Prevention. To help stem this tragic loss of life, the ... See more
      See more on line
    • 39th SHOT Show Kicks Off at Sands Expo Center in Las Vegas
      Firearm industry professionals gather at largest trade show for target shooting, hunting, outdoor and law enforcement products.

      The 39th Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®) opened its doors this morning at the Sands Expo Center with industry expectations running high in response to the energized market in America for firearms, ammunition and accessories.

      Over the next four days, the show will attract nearly 65,000 industry professionals from the firearms and outdoor industry, including 2,500 members of the outdoor press-the largest gathering of outdoor media in the world-and showcase new, innovative products used for target shooting, hunting, outdoor recreation and law enforcement purposes.

      Owned and sponsored by the National Shooting Sports Foundation® (NSSF®), the trade association for the firearms, ammunition, hunting and shooting sports industry, the SHOT Show is the largest trade show of its kind in the world. The show is open to trade members only and not to the public; consumers will see the products unveiled at the SHOT Show on retailers’ shelves during the course of the year.

      The 2017 SHOT Show opens following a year of extraordinary firearms sales-the strongest in history based on NSSF-adjusted background check statistics-and a surprise end to a tumultuous election season. Following those elections, the $6.7 billion industry is seeing purchases continue at a steady pace. Both industry professionals and consumers are optimistic about the future of firearms ownership and the shooting sports. Responding to this optimism, NSSF has added a number of new features to the show.

      Kicking off what is now known as SHOT Week in Las Vegas was the 3rd Annual NSSF/HAVA Golf Classic, which took place Sunday at the Jack Nicklaus-designed Bear’s Best Country Club course in support of Honored American Veterans Afield, a firearms industry-run charitable organization that helps the healing of disabled combat veterans and their reintegration back into normal life through participation in hunting and shooting sports.

      Monday’s pre-show schedule was jam-packed with events. First on tap was the new Supplier Showcase, featuring more than 260 OEM third-party suppliers on hand to network with exhibiting manufacturers and explore their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.

      Also new to Monday’s pre-show schedule was the much-anticipated Executive Management Seminar. Created to provide executive, senior level managers and rising managers information and insight on the latest management techniques and business practices, the sold-out crowd of more than 160 attendees heard from a top-notch lineup of speakers presenting on topics such as Voice of the Customer, multi-generation management and segment-specific marketing techniques.

      Other pre-show events continued to build on their successes of years past. Industry Day at the Range took place on Monday with more than 200 exhibitors, a record number, providing a sneak-peek and hands-on experience to hundreds of firearms, ammunition, optics and vehicles to more than 1,600 invited outdoor media members and buyers. NSSF is the title sponsor of the event.

      Finally, Monday was also the host day for NSSF’s annual SHOT Show University, the association’s premier educational resource for firearms retailers and range owners attending the show. Four learning tracks featuring multiple sessions allowed attendees from novice to veteran choose the courses that best suited their business needs. The event expanded its seating this year and sold out quickly, thanks to its extensive list of expert speakers and innovative topics.

      New events and features weren’t relegated to the days before the show.

      “The SHOT Show is our industry’s signature product showcase and media event that provides the first look at new products from iconic brands as well as new-to-the-market start-up ventures,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “We’re focused on helping to ensure their continued success and to provide an exceptional customer experience for attendees and exhibitors alike.”

      More than 160 exhibitors brand new to the main show floor of the Sands are in attendance, as well as an additional 100 new exhibitors in the NEXT Pavilion. Retailers, range owners, law enforcement and military personnel have a bevy of Retailer Seminars and Law Enforcement Education Program (LEEP) sessions available throughout the week, while manufacturing exhibitors will have the chance to explore import and export opportunities with the SHOT Show’s growing number of international attendees enrolled in the International Buyer Program.

      This is the fifth year NSSF is participating in the U.S. Department of Commerce’s International Buyer Program, which matches pre-screened foreign buyers with U.S. suppliers. This participation has been such a success that John E. Andersen, Deputy Assistant Secretary of the Western Hemisphere for the U.S. Department of Commerce will be attending the 2017 SHOT Show. During his visit, he’ll be hosting a special luncheon and panel discussion on Wednesday, January 18, to help exhibitors connect with international trade opportunities.

      “There is all sorts of good news for the firearms industry,” said NSSF President and CEO Steve Sanetti. “But we will always face challenges from those who wish take away our livelihood and our rights. We intend for this year’s SHOT Show to embrace the positive energy the elections have produced while preparing for the future and staying vigilant in our mission to promote, protect and preserve hunting and the shooting sports.”

      Even as Americans continue to purchase firearms in record numbers, Sanetti points out that fatal firearms accidents continued to decline, to less than 1 percent of all fatal accidents nationwide. The industry’s firearm safety education and free gun lock program, Project ChildSafe, and its “Own It? Respect It. Secure It.” campaign will have high visibility at the show.

      Tonight Sanetti will speak about industry challenges and opportunities at the annual State of the Industry Dinner. A sold-out crowd of more than 2,100 industry professionals is slated to attend this event, where in addition to the year-in-review presentation and several guest speakers, they’ll be entertained by Mike Rowe, host of the immensely popular television shows Dirty Jobs and Someone’s Gotta Do It, and CEO of the mikeroweWORKS Foundation, “a 501(c)(3) public charity that rewards people with a passion to get trained for skilled jobs that actually exist.”

      For the eighth year in a row, the SHOT Show will take place at the Sands Expo Center. The show is the largest event hosted at the Sands Expo Center and attracts buyers from all 50 states and more than 100 countries, hosting more than 1,600 exhibiting companies across show floor space that exceeds 630,000 net square feet-equivalent to more than 13 acres. Some 12.5 miles of aisles lead to displays of a wide spectrum of products, including firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement equipment, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems, holsters, apparel, leather goods, game calls and decoys.

      Major sponsors of the 2017 SHOT Show include Ram Truck Brand, Daniel Defense, United States Concealed Carry Association, Aguila Ammunition, Brownells, GunBroker.com, SIG Sauer, Carhartt, Smith & Wesson, Vista Outdoor and Winchester Ammunition.

      Anyone with an interest in the show and new industry products can learn more www.shotshow.org or by following the show’s news on Twitter, Facebook, Instagram and YouTube.

      The post 39th SHOT Show Kicks Off at Sands Expo Center in Las Vegas appeared first on NSSF SHOT Show 2017.
      Firearm industry professionals gather at largest trade show for target shooting, hunting, outdoor and law enforcement products.

      The 39th Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®) opened its doors this morning at the Sands Expo Center with industry expectations running high in response to the energized market in America for firearms, ammunition and accessories.

      Over the next four days, the show will attract nearly 65,000 industry professionals from the ... See more
      See more on line